The Red Convertible Short Story Analysis Essay - 774 Words

Chase Brown Oliva 9/22/12 English 102 Short Story Analysis: The Red Convertible â€Å"The Red Convertible† by Louise Erdrich is a short story about two Native American brothers, Lyman and Henry, and their growing bond as brothers. Symbolism is used rather heavily in this story. One of the main symbols of the story, as noted in the title, is the red convertible. The red convertible symbolizes the relationship status of the two brothers, and the struggles they face as Henry is drafted into the Vietnam War as well as when he returns home. In the beginning of the story, Lyman and Henry go in together and purchase a red Oldsmobile convertible. In the beginning the condition of the convertible was fantastic. Although the story never†¦show more content†¦Lyman soon realized he was wrong. The war had torn Henry to the point that he would stare lifelessly at a television screen for hours on end. He had not said more than a few words to Lyman for some time. Angered, Lyman purposefully damages the red convertible to get the attention of his brother. The damaging of the car represents the anger felt by Lyman that the relationship with his brother had been destroyed by the war. By destroying the car, Lyman is metaphorically changing the condition of the red convertible to match that of their brotherly bond. â€Å"Now I don’t even know if I can get it to start again, let alone get it anywhere near its old condition.† (Erdrich 328) Henry states about the car, symbolizing his feelings towards their relationship. In the final portion of the story, Henry finally fixes the car back into decent condition after Lyman damages it. At this point in the story, the audience is thinking that the relationship is mended as the brothers take the newly restored red convertible for a leisure ride to the river. As Lyman and Henry load the trunk with a full cooler, Lyman gets the same feeling. Henry is joking and laughing, and it seems as if the bond between the brothers is restored until they reach th e river. At the river they get into a scuffle over who will keep the car. The fight is soon brushed off as the brothers laugh and drink their troubles away by the river. â€Å"Got toShow MoreRelatedThe Red Convertible By Louise Erdrich931 Words   |  4 Pagesthe short story â€Å"The Red Convertible,† by Louise Erdrich, there are multiple literary devices used throughout. However, Erdrich most commonly utilizes theme and symbolism. She uses certain themes throughout most of her work, as noted by Keri L. Overall in a literary analysis. â€Å"Indeed, the themes of Erdrich’s stories range from the effects of war on families and personal identity to loss of heritage and family and personal relationships.† Erdrich also employs the use of symbolism in this story, toRead MoreThe Red Convertible1584 Words   |  7 Pagesculture, the red is the color of faith, and represents communication. The short story The Red Convertible by Louise Erdrich is more than an emotiona l story about the lives of two Chippewa brothers who grew up together on an Indian reservation in North Dakota. Erdrich uses metaphor, symbol, vivid imagery and a simple writing style to allow the reader to understand the text while also providing the opportunity to read a lot into the story. Written in the first person by Lyman Larmartine, The Red ConvertibleRead MoreAn Analysis Of The Red Convertible By Louise Erdrich1018 Words   |  5 PagesThe Red Convertible The short story â€Å"The Red Convertible† by Louise Erdrich is a story the author uses to shed light on the effects of mental illness on Vietnam era returning combat veterans. The story includes the effects not just on the veterans, also on their family and community. The acceptance and treatment of mental illness in veterans takes on new meaning with the recent increase in veterans returning from extended periods of service suffering from the disease of mental illness. The treatmentRead MoreCritical Analysis Of The Red Convertible2200 Words   |  9 PagesPedro Ramirez English 2100 Critical Analysis Essay 11/6/17 Being an outsider is a common experience that can be difficult for people to overcome and describe. â€Å"The Red Convertible† is a good example of an outsider and can breakdown what it’s like to be in this social status. This short story shows Henry’s transition to becoming an outsider, and all the changes that occur to him differentiates an insider from an outsider. Henry is seen by his younger brother, Lyman, as a bestRead MoreHow the Wrigley Company Became One of the Most Recognized Companies in the World1592 Words   |  7 Pagesbranded companies in the world. When you think of Wrigley people tend to think of the gum products it is now for, as well as the commercials we all have grown to love over the years. Remember the double mint twins, what about, Juicy fruit, even big red- all are a part of the every expanding brand of Wrigley. One of the many achievements the company can tip its hat too is being able to say that it lead all gross product sales in t he year of 2007. This is a major accomplishment considering that theRead MoreMedia Magic Making Class Invisible2198 Words   |  9 Pagesgives examples as to how the media portrays the poor in a demeaning way. For example, Mantsios says: à ¢Ã¢â€š ¬Ã…“The media routinely centers on the black urban population and focus on perceived personality or cultural traits that doom the poor. Women in these stories exhibit and attitude that leads to the trouble or a promiscuity which then leads to single motherhood, the men possess a need for immediate gratification that leads to drug abuse or and unquenchable greed that leads to the pursuit of fast moneyà ¢Ã¢â€š ¬Ã‚ (MediaRead MorePunchtab Inc10225 Words   |  41 Pagesuntil he was five and his family moved to Canada. Kumaran received a bachelor of engineering degree in computer engineering from Montreal’s McGill University. After graduating, Kumaran spent three years as a software systems engineer in Toronto at Red Hat, a leading provider of Linux and open-source software. In 2000, he moved to the Bay Area to join a startup called Celoxica, where he built and ran the sales engineering team. Kumaran commented on what drew him to the area, â€Å"I loved the vibe of theRead MoreInstructor’s Manual Fundamentals of Financial Management60779 Words   |  244 Pagescover certain foundation material first, including: the role of financial management; the business, tax, and financial setting; the mathematics of finance; basic valuation concepts; the idea of a trade off between risk and return; and financial analysis, planning, and control. Given a coverage of these topics, we then have found it easier to build upon this base in the subsequent teaching of financial management. More specifically, the book goes on to investigate current asset and liabilityRead MoreJetblue Case Study3874 Words   |  16 Pagescheaper access to capital, improving public image, attracting better management and employees through stock options, enabling transfer of company ownership through mergers/acquisitions, and providing increased financing opportunities (through equity, convertible debt, bank loans, etc.). IPO Process Executing an IPO is an extensive, time-consuming, and complicated process for the senior management team of a company. The main steps of the process are outlined below: †¢ Hire an investment bank as an underwriter—theRead MoreStarbucks Strategy2815 Words   |  12 PagesSTARBUCKS: AN INTERNATIONAL PRODUCT BRANDING ANALYSIS An internationally recognized brand with over 16,800 locations worldwide and is valued at $5.23 Billion as of 2005 (source: cafemakers.com/brand_recognition.html) Prepared by Florence L [Fashion Marketing Critic] LOVE COFFEE. Starbucks started its journey back in 1971, and has since grown to serve millions of sociable coffee-goers from around the world. With more than 16,800 locations across the globe as of 2009, Starbucks is still the dominant

Maupassant s Gender Role Phenomenon - 2007 Words

Ryan Henry Carol Bove ENGLIT 0625 26 October 2015 Maupassant’s Gender Role Phenomenon Guy De Maupassant, a French writer in the late 1800’s, is considered one of the pioneers of the short story genre. One of the most important themes in Guy De Maupassant’s short stories is how he captures the roles of men and women in late nineteenth century France, and how he incorporates his own personal twist to each gender’s identity. In this essay, I plan to take a look at the gender roles in the film â€Å"Le Plaisir† and how it relates to Maupassant’s personal life. In order to fully understand how Maupassant presents his gender roles, one must first familiarize with his early life and childhood. Maupassant was born in Dieppe, France in 1850. His parents separated when he was only 11, and he moved to Normandy with his mother. He never saw much of his father, who left when the marriage failed. His father was known to frequent brothels and whore houses for comfort. He and his mother were extremely close , and they adored each other. However, this relationship was very unhealthy. She let him do whatever he wanted, at a young age he enjoyed boating and fishing, so he would often took his boat out by himself without any supervision. On top of that, his rejected mother would often share her negative views on men with her young son. Because of the destructive failed marriage his parents suffered through, Maupassant grew to see marriage in a very negative light. They often engaged in fierce

Lady in Her Bath Free Essays

The Renaissance began in the late 15th century and spanned from Italy to throughout Europe, and it was a rebirth of everything ranging from economy to art. Francois Clouet was a painter to the Kings and his work â€Å"Lady in Her Bath†, embraced this new form of artistic expression. In this paper I am going to explain how the â€Å"Lady in Her Bath† painting reflects the culture and ideology of the Renaissance Era and as well, explain some of the values, influences, themes, and techniques used. We will write a custom essay sample on Lady in Her Bath or any similar topic only for you Order Now I will also provide information about the social, political and religious history of the Renaissance Era that influenced its art and artists. The Lady in her bath was painted in 1571 and is said to be the most interesting painting by Clouet; he is also said to be the first ever artist to use the bath as a setting for a portrait (Answer. com). The painting has all the classical signs of Renaissance art, and is secular in theme and emphasizes the grandeur of the individual. Clouet’s painting shows the culture and ideology of the Era by showing how wealthy the woman was and that she must have come from a wealthy family. It was said at one time that the painting of the woman in this picture was one of the mistresses of Henry II, but that has now been ruled out. She (the woman in the painting) is wearing what looks to be a couple of expensive pieces of jewelry, which in the Renaissance Era, it wasn’t normal for individuals to wear jewelry because most of the people were too poor to buy things that weren’t a necessity to support themselves or their families. Another sign that the woman must be wealthy or from a wealthy family is that she has a fresh bowl of fruit sitting next to her while she is bathing. To the poor, baths were to clean themselves up not for relaxation. Some of the techniques Clouet continued to use were the conventions of the international portrait style which was prevalent throughout the courts of Europe. These techniques were passed down from Clouet’s father, Jean Clouet (Answer. com). Oil painting and water color was also other techniques Clouet used. The term Renaissance is French for â€Å"rebirth†, and it was the rebirth of Europe from the 14th through the early 17th centuries. Europe emerged from the economic stagnation of the Middle Ages and experienced a time of financial growth. This Era turned artistic, social, scientific and political thoughts in new directions. The Renaissance generated three ideas that were frowned upon during the Middle Ages; secularism (the belief that religion has no place in the day to day activities), humanism (the cultural and intellectual movement that emphasized secular concerns as a result of the discovery of literature and art), and individualism (belief in the importance of the individual and the virtues of self reliance and personal independence) (Wikipedia. om). Writers and artists began to focus on the individual and their potential. During the time of the Renaissance Era, people were becoming more aware of Christianity and the Catholic religion was being pushed aside. Religious books were being rewritten and new laws were coming into order as well. The wealthy people were the ones keeping the Catholic religion alive while the poor were the ones converting to Christianity. The â€Å"Lady in her Bath† painting by Clouet is not only a beautiful example of Europe’s rebirth, but of art and the artists during that time; from the new techniques that were being used to the different types of paints from oil to water color. And most significantly, it shows the transition from religious only paintings to more secular paintings that depict just how beautiful the human body is; transforming embarrassment and shame to embracement. References Answer.com. Francois Clouet. Retrieved on 01/16/2013 at: http://www.answers.com/topic/jean-and-fran-ois-clouet French Renaissance. Retrieved on 01/16/2013 at: http://en.wikipedia.org/wiki/French_Renaissance History of the Renaissance, Retrieved on 01/15/2013 at: http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ac88 National Gallery of Art: The Collection (2008). Francois Clouet, A lady in her Bath. Retrieved on 01/15/2013 at: http://www.nga.gov/collection/gallery/gg41a/gg41a-46112.html How to cite Lady in Her Bath, Papers

Lady in Her Bath Free Essays

The Renaissance began in the late 15th century and spanned from Italy to throughout Europe, and it was a rebirth of everything ranging from economy to art. Francois Clouet was a painter to the Kings and his work â€Å"Lady in Her Bath†, embraced this new form of artistic expression. In this paper I am going to explain how the â€Å"Lady in Her Bath† painting reflects the culture and ideology of the Renaissance Era and as well, explain some of the values, influences, themes, and techniques used. We will write a custom essay sample on Lady in Her Bath or any similar topic only for you Order Now I will also provide information about the social, political and religious history of the Renaissance Era that influenced its art and artists. The Lady in her bath was painted in 1571 and is said to be the most interesting painting by Clouet; he is also said to be the first ever artist to use the bath as a setting for a portrait (Answer. com). The painting has all the classical signs of Renaissance art, and is secular in theme and emphasizes the grandeur of the individual. Clouet’s painting shows the culture and ideology of the Era by showing how wealthy the woman was and that she must have come from a wealthy family. It was said at one time that the painting of the woman in this picture was one of the mistresses of Henry II, but that has now been ruled out. She (the woman in the painting) is wearing what looks to be a couple of expensive pieces of jewelry, which in the Renaissance Era, it wasn’t normal for individuals to wear jewelry because most of the people were too poor to buy things that weren’t a necessity to support themselves or their families. Another sign that the woman must be wealthy or from a wealthy family is that she has a fresh bowl of fruit sitting next to her while she is bathing. To the poor, baths were to clean themselves up not for relaxation. Some of the techniques Clouet continued to use were the conventions of the international portrait style which was prevalent throughout the courts of Europe. These techniques were passed down from Clouet’s father, Jean Clouet (Answer. com). Oil painting and water color was also other techniques Clouet used. The term Renaissance is French for â€Å"rebirth†, and it was the rebirth of Europe from the 14th through the early 17th centuries. Europe emerged from the economic stagnation of the Middle Ages and experienced a time of financial growth. This Era turned artistic, social, scientific and political thoughts in new directions. The Renaissance generated three ideas that were frowned upon during the Middle Ages; secularism (the belief that religion has no place in the day to day activities), humanism (the cultural and intellectual movement that emphasized secular concerns as a result of the discovery of literature and art), and individualism (belief in the importance of the individual and the virtues of self reliance and personal independence) (Wikipedia. om). Writers and artists began to focus on the individual and their potential. During the time of the Renaissance Era, people were becoming more aware of Christianity and the Catholic religion was being pushed aside. Religious books were being rewritten and new laws were coming into order as well. The wealthy people were the ones keeping the Catholic religion alive while the poor were the ones converting to Christianity. The â€Å"Lady in her Bath† painting by Clouet is not only a beautiful example of Europe’s rebirth, but of art and the artists during that time; from the new techniques that were being used to the different types of paints from oil to water color. And most significantly, it shows the transition from religious only paintings to more secular paintings that depict just how beautiful the human body is; transforming embarrassment and shame to embracement. References Answer.com. Francois Clouet. Retrieved on 01/16/2013 at: http://www.answers.com/topic/jean-and-fran-ois-clouet French Renaissance. Retrieved on 01/16/2013 at: http://en.wikipedia.org/wiki/French_Renaissance History of the Renaissance, Retrieved on 01/15/2013 at: http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ac88 National Gallery of Art: The Collection (2008). Francois Clouet, A lady in her Bath. Retrieved on 01/15/2013 at: http://www.nga.gov/collection/gallery/gg41a/gg41a-46112.html How to cite Lady in Her Bath, Papers

Resource Integration Method-Free-Samples for Students-Myassignment

Question: Critically evaluate the key theories and models that underpin various contemporary resource integration management practices and informed choices with regard to their validity and reliability for general adoption and critically analyze key strategic concept or factors guiding or affecting planning, policy development, implementation and management of resource integration in an NZ business. Answer: Introduction The resource integration management is the process of managing different resources and integrating them so that the organization can achieve efficiency. A business organization has access to different kinds of resources which are used together for the business operations and performing business related activities. The basic function of a business organization is to utilize different resources and develop a product which can be sold to the customers. The resource integration management is the process of integrating different tangible and intangible resources for manufacturing the final product. The organization needs to examine various techniques through which it can integrate these resources and increase its efficiency (Land Greene, 2000). In integrated resource management method, the organization optimally uses all the resources of the organization so that the output of the organization can be achieved successfully and efficiently. The business organizations need to perform a number of activities to achieve success in the marketplace. Fletcher Building Limited is one of the largest building material construction supplier companies in New Zealand. It has more than 20,000 employees and has more than 34 business units spread all across the globe. The company operates in five division, building products, international business, distribution, construction and residential and land developments. The company delivers high quality products and services to the clients which are used to enhance the quality of life of different people. The building materials will be used for building highways, tunnels and bridges. It is one of the fastest growing manufacturing product suppliers in Australia and New Zealand. The business organizations need to perform a number of activities to accomplish their operations or complete their projects. All the business across different industries undertakes some sort of project; however, the bus iness organizations need to optimize its strategies so that it can address its demands and customer requirements (Kleinaltenkamp, Brodie, Frow, Hughes, Peters Woratschek, 2012). Resource Planning The resource planning refers to the planning process in which the organization ensures that sufficient resources are present within the organization when they are needed. These resources include the financial resources, production process, information technology and human resources. The project management realm of the organization is responsible for the resource management of the organization. It is also important for the organization to execute and monitor a project successfully. The goals of the resource planning are to ensure that different equipment and machinery are available in the organization. The workforce of the organization is equipped with the skills and talent for any new or specific role and there is adequate number of workforce to execute a project successfully (Peters, et al., 2014). The company has successfully positioned itself at a prime position in the Australian and the New Zealand market. In order to attain this position, the company has implemented several resource planning strategies. These strategies have been helpful for the organization in the execution of different construction projects from renovation of the houses to the construction of the entire building. Being the largest construction companies of New Zealand, the company has to handle a large number of projects simultaneously. The project management of the construction work is a complex process. Most of the construction companies have a large number of projects which are needed to be executed simultaneously. The organization needs to strategize its resources so that all the projects can be executed simultaneously with minimal resource requirements (Salonen Jaakkola, 2015). In the project management of these construction projects, the project manager allocates different resources to different projects at different times. It is done so that the organization can execute a large number of projects simultaneously. The project management is also important in benchmarking against the competitors and establishing the industry leading standards. Currently, most of the organizations are implementing the resource management principles in their operations so that they can they can achieve the optimization of the resources. In the present times, the competition among the business organizations has intensified and the profitability margins have reduced (Vargo, Maglio Akaka, 2008). In order to attract a large number of customers, the companies are reducing their charges for these projects. Therefore, the efficient use of resources has a major role in the business operations of the organization. It is important to increase the profitability of the organization as wel l as compete with other people. Resource management is also essential in meeting the industry standards. With the increase in competition and industry rivalry, most of the organizations have started managing their resource efficiently. It is also beneficial in increasing the quality of the product. The project management is a significant aspect of the construction industry which can be deduced from the fact that the concept of project management originated in the construction industry. It is crucial for the construction sector as these companies have to manage a large number of projects on time and with limited budget and high level of risk. The construction project is complex, large and usually involves substantial costs with little to no profit margins (Gummesson Mele, 2010). Therefore, resource management is important in managing the construction costs, and managing the resources and the budget in the best possible manner. The resource management also ensures the final deliverable meets the quality standards, quality assurance is important in the construction industry as any kind of negligence can create dangerous situations for the company. The resource management is also important for the organization as the project environment influences the success of the project implementation. The project environment encompasses factors such as availability of resources, legislative environment and physical conditions such as the weather, competitors and the location of the project. In the project or the resource management of construction companies, the management develops a number of objectives or strategies such that the operational activities of the project are accomplished within a specific time frame (Grnroos, 2011). In the project management, a large number of departments come together to work on a single project. All these departments have different expectations and outcomes from the project. It is important to align the scope, cost, time and quality of different departments to execute the project successfully. The resource management of the organization assists in specifying the project budget, project timelines, maintaini ng the quality standards and developing the project team. It also contributes in procurement of the labor and other resources for the organization. It is also important in proper control, planning and estimating the entire construction project. The construction project is large and complex and requires skilled and talented workforce. These projects may face challenges arising from improper communication. The project management requires effective communication mechanism for resolving conflicts among different project participants. The capacity development of the organization is dependent upon its forecasting activities. All the construction companies including Fetcher Building conducts a demand forecast to analyze the future demands. After a thorough analysis, they plan for the capacity, process and operations so that the customer demand can be fulfilled. In addition to it, scheduling and control methods can be used for effective resource management and capacity development. If the organization is unable to address the current demand, it can conduct outsourcing as a mode of capacity generation. Policy Development Fetcher Building has developed several policies and guidelines to ensure that all the construction projects are executed simultaneously and with efficacy. The organization needs to manage these projects within limited budget, time and resources. Therefore, construction companies need to maintain strict control over project schedule and costs. It controls the organization from over-budgeting and wastage (Edvardsson, Tronvoll Gruber, 2011). The company has developed a large number of policies regarding communication between different team members, workers health and safety and coordination of resources. As discussed above, the human resources are the most vital aspect of the organizations resources; however, their management is still a complex process. The management should ensure that the workers health and safety are maintained during the operations of the organization (Turner, 2016). The organization has made policies for the same. Before the construction project, the construction site is evaluated for the risks. In the resource integration management, the risk assessment is a vital component. In this phase, a risk assessment is conducted regarding different risks such as operational risk, construction risk and other risk to identify the possible risks which can be encountered by the organization. A policy is developed by the organization to address the risk posed by the project (Baron Warnaby, 2011). The company ma kes all the provisions such as providing safety equipment and machinery for the employees. The employees are trained for safety principles. In addition, company also makes policies regarding the effective use of organizations resources. Different project managers should ensure that the resources of the organization are used in the optimal manner. Besides the physical resources, there are intangible resources such as knowledge existent in the organization as well as the skills of the employees which are critical in the success of the organization. The organization should also ensure that there is equal distribution of the tangible and intangible organizations resources so that the organization can achieve maximum efficiency (Papke-Shields Boyer-Wright, 2017). The construction projects are complex and require effective methods for the communication and resolving conflicts among the participants (Kerzner, 2013). The operations management is essential in reducing the operational cost while increasing the quality of the products. It can increase the timelines, reliability and the quality of the products. Implementation and Management of Resource Integration As discussed above, resource integration is crucial for the construction organizations like Fetcher Building. The company has developed a large number of strategies for the resource integration practices. All the resources of the companies can be categorized into three main categories, namely, intangible resources, tangible resources and the human resources. The tangible resources include all the physical devices or equipment of the organization. The infrastructure of the company, telecommunication system and other equipment required to carry out the building construction are considered a part of the tangible resources (Fleming Koppelman, 2016). These resources assist the organization in its business operations or the employees use them to carry out the daily activities. The tangible assets refer to the fixed assets such as machinery, building and the land of the organization. In addition, it also includes the current asset to the organization which refers to the inventory (Larson Gray, 2013). In the current organization, the inventory comprises of the construction equipment and material. It also includes cash and other financial assets. The intangible resources are non-physical resources of the organization. It includes the knowledge, patent or the intellectual property of the organization. In addition to it, it also encompasses the good will, brand image and the copyright of the company. It can be critiqued that the current company has intangible resource of brand image and goodwill. The company has a long history in the Australian and the New Zealand market. The company has successfully implemented a large number of successful projects in both the countries (Schwalbe, 2015). The gross revenue of the company is 2.5 billion dollars which shows the strong financial position of the company in the domestic market. Along with it, the company has also ventured into a number of international projects in the nearby countries. It shows the good brand image of the organization. The company has also skilled labor and higher level staff. Fetcher Building has implemented a number of knowledge management strategies for the effec tive resource management. There is a proper communication and information management system. The company follows a proper mentoring and training system for training employees. With the mentoring, the skills can be transferred to the new employees of the organization. The human resource management of system regularly analyzed the changes in the skills and the technological developments. They assure that the workers of the company are well-equipped with different skills and knowledge. The company also implements regular training sessions (Snyder, 2014). In addition to it, the company also has an effective information management system for managing the information. All the important changes and key information are stored in a centralized system. This system can be accessed by the authorities and the official personnel. Along with it, relevant employees can also access the information pertaining to their department. This method increases the efficiency of the organization as a whole. Ho wever, the company also ensures that the sensitive information of the organization is protected. It has made control measures for the IT security. The company has implemented firewalls and passwords so that unauthorized person cannot access the confidential information of the organization (Walker, 2015). The third of the organization is its human resources. In the construction industry, the proper management of the human resource is important as these projects are complex, large and requires large number of human resources. Improper communication between different team members may result in conflicts among the participants (Eriksson, 2013). The company has one of the largest workforces in the entire Australia. Fetcher building has implemented several recruitment strategies to hire the best workforce in the industry. Proper screening is conducted so that the employees recruited in the company are talented and skilled. The recruitment of the candidates is conducted in various stages, in the first stage, the technical skills of the candidates is selected (Leach, 2014). In addition, in the next stage, the personality and the temperament of the candidates are determined. These methods ensure that the candidate has appropriate skills and personality which aligns with the organization cultu re of the company. The company also implements a number of strategies for increasing the employee engagement within the company. The company ensures that the employee attain a high level of job satisfaction from their work and attain a sense inclusiveness with the work and the organization. The employees should remain motivated to conduct the job to thee best of their ability (Verzuh, 2015). The organization also assures that the employees have the right support, information and the tools for excelling at their work. In order to conduct efficient management of resources, the company conducts a survey with the employees of the company and asks for their requirements. Afterwards, the company makes provisions to address the requirements of the employees. Asking for the employee feedback assists the organization for the efficient management of resources (Bryde, Broquetas, Volm, 2013). The employee feedback also assists the organization in taking actions and initiatives to increase the employee engagement with the organization. It can be used for developing effective employee targets, creating incentive schemes and creating staff engagement targets. The initiatives of organization can be implementation of communication programs, recognition awards and learning and development programs to increase the efficiency of the organization (Mir Pinnington, 2014). Moreover, it has also implemented several strategies to increase the diversity of the workforce. The company implements the resource integration principles in the management of all the three resources. During the implementation, the organization allocates different resources to different projects. For the effective management, various software tools such as Gantt Chart can be used. The allocation or the implementation procedure of the organization is dependent upon the resource planning process. In the resource planning, the managers plan the quantity and the quality of different resources. The resource manager generates statistical data relevant to different resources. It helps in allocation and distribution of the resources optimally. The manager ensures that the organization has all the required resources at a particular time. If the resources are not available, it is the responsibility of the manager to outsource the work or address the issue in any other manner. There are several challenges in the implementation stage also (Hwang Ng, 2013). Sometimes, the work goes behind the schedule which requires extra resources. It jeopardizes the entire planning process of the organization. Conclusion Conclusively, it can be stated that the resource integration management is one of the significant aspect in the construction industry. The companies operational in the construction industry have to undertake and execute challenging projects. These projects have low margin, long duration and high risk profile. As a result, the organization needs to conduct optimal planning. The business organizations perform resource integration planning process for the optimal resource allocation throughout the different phases of each project. It ensures that the maximum productivity can be achieved with minimal resources. In each and every project, the business organizations need different kinds of resources. The resource integration process ensures that the organization has all the resources at a given time. Fetcher Building is the leading construction company in New Zealand. It has undertaken and executed a large number of construction projects in the country. Along with it, it has also executed a large number of projects in the foreign countries. The company has an access to a number of resources. The main resources of the company can be categorized into tangible resources, intangible resources and human resources. The tangible resources of the organization refer to the physical devices. On the other hand, the intangible resources of the organization refer to the non-physical devices which include intellectual property, patents and the tacit knowledge within the organization. The company has developed an information management system for preserving this information. The third resource of the organization is its human resource. It is a vital resource of the organization as the success of an organization is dependent upon its human resource. References Baron, S., Warnaby, G. (2011). Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation.Industrial Marketing Management,40(2), 211-218. Bryde, D., Broquetas, M., Volm, J. M. (2013). The project benefits of building information modelling (BIM).International journal of project management,31(7), 971-980. Edvardsson, B., Tronvoll, B., Gruber, T. (2011). Expanding understanding of service exchange and value co-creation: a social construction approach.Journal of the Academy of Marketing Science,39(2), 327-339. Eriksson, P. E. (2013). Exploration and exploitation in project-based organizations: Development and diffusion of knowledge at different organizational levels in construction companies.International Journal of Project Management,31(3), 333-341. Fleming, Q. W., Koppelman, J. M. (2016, December). Earned value project management. Project Management Institute. Grnroos, C. (2011). Value co-creation in service logic: A critical analysis.Marketing theory,11(3), 279-301. Gummesson, E., Mele, C. (2010). Marketing as value co-creation through network interaction and resource integration.Journal of Business Market Management,4(4), 181-198. Hwang, B. G., Ng, W. J. (2013). Project management knowledge and skills for green construction: Overcoming challenges.International Journal of Project Management,31(2), 272-284. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Kleinaltenkamp, M., Brodie, R. J., Frow, P., Hughes, T., Peters, L. D., Woratschek, H. (2012). Resource integration.Marketing Theory,12(2), 201-205. Land, S. M., Greene, B. A. (2000). Project-based learning with the World Wide Web: A qualitative study of resource integration.Educational technology research and development,48(1), 45-66. Larson, E. W., Gray, C. (2013).Project Management: The Managerial Process with MS Project. McGraw-Hill. Leach, L. P. (2014).Critical chain project management. Artech House. Mir, F. A., Pinnington, A. H. (2014). Exploring the value of project management: linking project management performance and project success.International journal of project management,32(2), 202-217. Papke-Shields, K. E., Boyer-Wright, K. M. (2017). Strategic planning characteristics applied to project management.International Journal of Project Management,35(2), 169-179. Peters, L. D., Lbler, H., Brodie, R. J., Breidbach, C. F., Hollebeek, L. D., Smith, S. D., ... Varey, R. J. (2014). Theorizing about resource integration through service-dominant logic.Marketing Theory,14(3), 249-268. Salonen, A., Jaakkola, E. (2015). Firm boundary decisions in solution business: Examining internal vs. external resource integration.Industrial Marketing Management,51, 171-183. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Snyder, C. S. (2014). A Guide to the Project Management Body of Knowledge: PMBOK () Guide. Project Management Institute. Turner, R. (2016).Gower handbook of project management. Routledge. Vargo, S. L., Maglio, P. P., Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective.European management journal,26(3), 145-152. Verzuh, E. (2015).The fast forward MBA in project management. John Wiley Sons. Walker, A. (2015).Project management in construction. John Wiley Sons.