Stock photography Essay Example | Topics and Well Written Essays - 500 words

Stock photography - Essay Example Stock photography in this case becomes highly cost effective and of great use at the right time. Moreover, hiring and explaining while training the photographer as to what the company actually needs out of his work takes a lot of time and still cannot assure the desired results. Therefore in order to minimize the risk of getting the wrong outcomes, most of the companies go for stock photography (Highton, 244). The use of stock photography is most commonly found in the advertising, design or such related agencies which have more of a creative and artistic work to do. Although this type of photography seems easy but it has some serious criterion related to it. Such photographers always have to keep on following certain criteria so that their images can match up to the standards which most of the reputed and well established companies desire (Gross, 185). This type of photography is best utilized by those companies which are purely involved in their core business and can hardly manage these advertising and promotional aspects on their own.Stock photography is of great value both to the photographer as well as the employer as it mutually benefits both parties not only in financial terms but also in terms of saving valuable time of both parties. The success of stock photography entirely depends upon the effectiveness and efficiency of the photographer. If the portfolio of his or her pictures is diverse and caters almost everything that can match the needs of his target clients, then it would definitely get him a huge business. Similarly, he would not be in need of updating the portfolio of new pictures every now and then. The trend of the stock photography started a long time back, nearly in the nineteen twenties. But now the things have changed drastically. It has not just been limited to photography but a number of agencies have been established